The Impact of Social Media Engagement Metrics on Purchase Intention: A Study on Brand Fan Page Followers
| Autor: | Rahman, Zoha, Suberamanian, Kumaran, Mogavvemi, Sedigheh |
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| Zdroj: | Rethinking Social Action. Core Values in Practice. :665-681 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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