AN INVESTIGATION OF THE EFFECTS OF CONSUMERS’ ENVIRONMENTAL ATTITUDES ON PERCEPTIONS OF GREEN ADS AND ATTITUDES TOWARD THE BRAND
| Autor: | Özsoy, Tufan, Avcilar, Mutlu Yüksel |
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| Zdroj: | Journal of Academic Research in Economics (JARE). 8(1):7-37 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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