Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation

Autor:	Paul, Suomi, Peretti, Paola, Datta, Saroj Kumar
Zdroj:	Transnational Marketing Journal (TMJ). 5(1):70-82
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=536258 Zobrazit plný text záznamu