'WHEN YOU ARE NOT THINKING, YOU WILL PAY!' IMPACT AND EFFECTIVENESS OF CZECH MINISTRY OF TRANSPORT MEDIA CAMPAIGN / 'WHEN YOU ARE NOT THINKING, YOU WILL PAY!' IMPACT AND EFFECTIVENESS OF CZECH MINISTRY OF TRANSPORT MEDIA CAMPAIGN

Autor: Stojanová, Hana, Blašková, Veronika
Zdroj: Marketing Identity. 4(1/2):355-364
Databáze: Central and Eastern European Online Library (CEEOL)