CITY BRAND PERSONALITY – AN INTERNATIONAL CONCEPT WITH REGIONAL APPLIANCE IN THE TOURISM DEVELOPMENT STRATEGY

Autor: Bobâlcă, Claudia, Ciobanu (Tugulea), Oana, Soponaru, Camelia
Zdroj: CES Working Papers. 5(4):626-644
Databáze: Central and Eastern European Online Library (CEEOL)