Relationship between marketing culture and marketing effectiveness in service firms

Autor:	Vaičiulėnaitė, Laura, Žostautienė, Daiva, Glinskiene, Rasa
Zdroj:	CHANGES IN SOCIAL AND BUSINESS ENVIRONMENT / CHANGES IN SOCIAL AND BUSINESS ENVIRONMENT (CISABE). (04):284-294
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=4740 Zobrazit plný text záznamu