Boje u marketinškoj komunikaciji: određivanje uloge boje kao medijatorne varijable u procesu komunikacije / Color im marketing communications: disscusing the role of color as a mediating variable in the process of communication

Autor:	Kuharić Smrekar, Anita, Tkalac Verčić, Ana
Zdroj:	MARKET/TRŽIŠTE / MARKET. 19(2):201-211
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=260814 Zobrazit plný text záznamu