Kreiranje satisfakcije kao osnov za stvaranja baze lojalnih potrošača / Creating customer satisfaction as the basis for creatinga base of loyal customers

Autor: Lukić, Bojan, Rončević, Danilo, Bačevac, Srećko M.
Zdroj: Glasnik za društvene nauke / Journal of Social Sciences. (6):239-261
Databáze: Central and Eastern European Online Library (CEEOL)