A Qualitative Model for Brand Evaluation with a Pilot-Implementation in the Case of Ursus
| Autor: | Moisescu, Ovidiu Ioan, Cazan, Daniel |
|---|---|
| Zdroj: | Marketing From Information to Decision. (3):42-50 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
| Externí odkaz: |
|