The Evolution and Peculiarities of Relationship Marketing Concept in the Changing Marketing Philosophy and Management Practice

Autor: Tijūnaitienė, Rigita, Vekterytė, Milda, Staponkienė, Jurga
Zdroj: Organizacijų vadyba: sisteminiai tyrimai / Management of Organizations: Systematic Research. (28):213-228
Databáze: Central and Eastern European Online Library (CEEOL)