THE IMPACT OF INTEGRATED MARKETING COMMUNICATIONS ON THE POSITION OF TOURIST DESTINATION – EXAMPLE OF BOSNIA AND HERZEGOVINA

Autor: Rađenović Kozić, Biljana, Vilić, Simonida
Zdroj: Zbornik radova Ekonomskog fakulteta u Istočnom Sarajevu / Proceedings of the Faculty of Economics in East Sarajevo. (8):175-187
Databáze: Central and Eastern European Online Library (CEEOL)