Testing the Extent of the ‘Immersive’ Experience: The Role of Ad Relevance, Ad Vividness, and Ad Message Explicitness in Narrative Advertising

Autor:	Kim, Eunjin, Muralidharan, Sidharth, Shoenberger, Heather
Zdroj:	Media - Biznes - Kultura. Dziennikarstwo i komunikacja społeczna / Media - Business - Culture. Journalism and social communication. (13):9-26
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=1129426 Zobrazit plný text záznamu