Is Gen Z So Different? An Analysis of the Impact of Comparative Advertising

Autor:	Gajanová, Ľubica, NADÁNYIOVÁ, Margaréta, Majerova, Jana, Kollar, Boris, Pražáková, Anna
Zdroj:	Communication Today. 14(1):66-84
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=1126003 Zobrazit plný text záznamu