TELEKOMÜNİKASYON ŞİRKETLERİ TARAFINDAN İŞ HAYATINA YÖNELİK HAZIRLANMIŞ REKLAM KAMPANYALARINDAKİ ÇERÇEVELEME ETKİSİNİN İNCELENMESİ: İŞ-TURKCELL ÖRNEĞİ / INVESTIGATION OF FRAMING EFFECT ON ADVERTISING CAMPAIGNS PREPARED BY TELECOMMUNICATION COMPANIES FOR BUSINESS LIFE: THE CASE OF BUSINESS-TURKCELL

Autor: Kizil Erol, Kader, Tomris Küçün, Nihan, Güngör, Sezen
Zdroj: Motif Akademi Halkbilimi Dergisi / Motif Academy Journal of Folklore. 15(39):1072-1093
Databáze: Central and Eastern European Online Library (CEEOL)