TELEKOMÜNİKASYON ŞİRKETLERİ TARAFINDAN İŞ HAYATINA YÖNELİK HAZIRLANMIŞ REKLAM KAMPANYALARINDAKİ ÇERÇEVELEME ETKİSİNİN İNCELENMESİ: İŞ-TURKCELL ÖRNEĞİ / INVESTIGATION OF FRAMING EFFECT ON ADVERTISING CAMPAIGNS PREPARED BY TELECOMMUNICATION COMPANIES FOR BUSINESS LIFE: THE CASE OF BUSINESS-TURKCELL
Autor: | Kizil Erol, Kader, Tomris Küçün, Nihan, Güngör, Sezen |
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Zdroj: | Motif Akademi Halkbilimi Dergisi / Motif Academy Journal of Folklore. 15(39):1072-1093 |
Databáze: | Central and Eastern European Online Library (CEEOL) |
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