Marka Değerinin Ağızdan Ağıza İletişim Üzerindeki Etkisi / The Effect of Brand Value on Word of Mouth Communication

Autor:	Odabaşoğlu, Şener, Kılıç, Abdurrahman, Teke, Ahmet
Zdroj:	International Journal of Management and Administration. 6(12):218-237
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=1085828 Zobrazit plný text záznamu