The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising
| Autor: | Kumar, Sunita, Khanna, Shivi |
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| Zdroj: | Media Literacy and Academic Research. 5(2):238-258 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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