Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension
| Autor: | Kempen, Elizabeth, Christie, Lorna |
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| Zdroj: | Journal of Marketing and Consumer Behaviour in Emerging Markets. 14(1):4-21 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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