RESHAPING THE FUTURE OF RETAIL MARKETING THROUGH 'BIG DATA': A REVIEW FROM 2009 TO 2022 / RESHAPING THE FUTURE OF RETAIL MARKETING THROUGH 'BIG DATA': A REVIEW FROM 2009 TO 2022

Autor:	Aqif, Tanzeela, Wahab, Abdul
Zdroj:	Management Research and Practice. 14(3):5-24
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=1075888 Zobrazit plný text záznamu