Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age
| Autor: | Gilal, Faheem Gul, Memon, Amjad Ali, Gilal, Naeem Gul, Gilal, Rukhsana Gul, Memon, Ahsan Ali |
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| Zdroj: | Central European Management Journal. 30(2):83-102 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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