The Effect of Social Media Tools’ Effectiveness at the Purchasing Process on Consumer Behavior: Mediating Role of the Generations

Autor:	Karaman, Davut, Yıldız, Ali
Zdroj:	İşletme Araştırmaları Dergisi / Journal of Business Research. 14(1):155-168
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=1049750 Zobrazit plný text záznamu