Marketing-mix Standardization/Localization Strategy and Export Intensity: An Empirical Analysis Based on the Perceptions of Portuguese Wine Producers

Autor:	da Silva, Pedro Mendonça, Santos, José Freitas
Zdroj:	Revista de Management Comparat Internațional / Review of International Comparative Management. 21(2):118-136
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=1047132 Zobrazit plný text záznamu