THE RELEVANCY OF DIGITAL TOUCHPOINTS IN OMNICHANNEL MARKETING ON THE CHOICE OF RELEVANT SALES CHANNELS – BASED ON GERMAN FINANCIAL SERVICE PROVIDERS
| Autor: | Joerchel, Sebastian |
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| Zdroj: | Годишник на Бургаски свободен университет / Burgas Free University Annual. XLIV(1):362-378 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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