LOGO AS A TOOL OF EUROPEAN UNION COUNTRIES’ DESTINATION BRANDING

Autor: Adamus-Matuszyńska, Anna, Doktorowicz, Krystyna, Dzik, Piotr
Zdroj: Zarządzanie Mediami / Media Management. 9(4):597-626
Databáze: Central and Eastern European Online Library (CEEOL)