Perakende Mağazacılık Sektöründe Mağaza Atmosferinin Önemi: SOR Modeli Temelinde Bir Uygulama / Importance of Store Atmosphere in Retail Merchandising Industry: An Application Based on SOR Model

Autor:	AKGÜN, Vasviye Özlem, Zerenler, Muammer
Zdroj:	İşletme Araştırmaları Dergisi / Journal of Business Research. 13(3):2110-2128
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=1014619 Zobrazit plný text záznamu