The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe / The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe

Autor:	Gaura, Kudzaishe Charlotte, Manyanga, Wilbert, Chikazhe, Lovemore
Zdroj:	Journal of Marketing and Consumer Behaviour in Emerging Markets. 13(2):22-36
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=1014614 Zobrazit plný text záznamu