ÇEVRİMİÇİ SATIN ALMA KARARINA TÜKETİCİ DEĞERLENDİRMELERİNİN ETKİSİ / IMPACT OF CONSUMER REVIEWS ON THE ONLINE PURCHASE DECISION
Autor: | Çatı, Kahraman, İLHAN KÜÇÜK, HATİCE |
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Zdroj: | İşletme Bilimi Dergisi / The Journal of Business Science. 9(2):301-332 |
Databáze: | Central and Eastern European Online Library (CEEOL) |
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