ÇEVRİMİÇİ SATIN ALMA KARARINA TÜKETİCİ DEĞERLENDİRMELERİNİN ETKİSİ / IMPACT OF CONSUMER REVIEWS ON THE ONLINE PURCHASE DECISION

Autor: Çatı, Kahraman, İLHAN KÜÇÜK, HATİCE
Zdroj: İşletme Bilimi Dergisi / The Journal of Business Science. 9(2):301-332
Databáze: Central and Eastern European Online Library (CEEOL)