PERCEPTION OF COMMERCIAL AND SOCIAL ADVERTISING BY GENERATION Y IN THE CZECH REPUBLIC
| Autor: | Bulanda, Ivana, Kádeková, Zdenka, Košičiarová, Ingrida, Vavrečka, Vladimír |
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| Zdroj: | Ekonomicko-manazerske spektrum / Economic and managerial spectrum. 14(2):63-77 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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