| Autor: |
Aggarwal, Gagan, Badanidiyuru, Ashwinkumar, Balseiro, Santiago R., Bhawalkar, Kshipra, Deng, Yuan, Feng, Zhe, Goel, Gagan, Liaw, Christopher, Lu, Haihao, Mahdian, Mohammad, Mao, Jieming, Mehta, Aranyak, Mirrokni, Vahab, Leme, Renato Paes, Perlroth, Andres, Piliouras, Georgios, Schneider, Jon, Schvartzman, Ariel, Sivan, Balasubramanian, Spendlove, Kelly, Teng, Yifeng, Wang, Di, Zhang, Hanrui, Zhao, Mingfei, Zhu, Wennan, Zuo, Song |
| Rok vydání: |
2024 |
| Předmět: |
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| Druh dokumentu: |
Working Paper |
| Popis: |
In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and cover a range of topics in this area, including bidding algorithms, equilibrium analysis and efficiency of common auction formats, and optimal auction design. |
| Databáze: |
arXiv |
| Externí odkaz: |
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