How customers' satisfaction change with the use of AR shopping application: A conceptuall model
| Autor: | Sanaei, Fariba |
|---|---|
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | 2023 AMA Winter Academic Conference Proceedings |
| Druh dokumentu: | Working Paper |
| Popis: | The paper proposes a conceptual model of how different perceived levels of experiential AR application features have effects on customer experience, and in turn their satisfaction and purchase behavior. In addition, it put forward the mediation role of immersion between perceived levels of experiential AR application features and customers experience. Comment: 2023 AMA Winter Academic Conference |
| Databáze: | arXiv |
| Externí odkaz: |
|