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The Ecological Civilization Pattern Recommendation System (ECPRS) aims to recommend suitable ecological civilization patterns for target regions, promoting sustainable development and reducing regional disparities. However, the current representative recommendation methods are not suitable for recommending ecological civilization patterns in a geographical context. There are two reasons for this. Firstly, regions have spatial heterogeneity, and the (ECPRS)needs to consider factors like climate, topography, vegetation, etc., to recommend civilization patterns adapted to specific ecological environments, ensuring the feasibility and practicality of the recommendations. Secondly, the abstract features of the ecological civilization patterns in the real world have not been fully utilized., resulting in poor richness in their embedding representations and consequently, lower performance of the recommendation system. Considering these limitations, we propose the ECPR-MML method. Initially, based on the novel method UGPIG, we construct a knowledge graph to extract regional representations incorporating spatial heterogeneity features. Following that, inspired by the significant progress made by Large Language Models (LLMs) in the field of Natural Language Processing (NLP), we employ Large LLMs to generate multimodal features for ecological civilization patterns in the form of text and images. We extract and integrate these multimodal features to obtain semantically rich representations of ecological civilization. Through extensive experiments, we validate the performance of our ECPR-MML model. Our results show that F1@5 is 2.11% higher compared to state-of-the-art models, 2.02% higher than NGCF, and 1.16% higher than UGPIG. Furthermore, multimodal data can indeed enhance recommendation performance. However, the data generated by LLM is not as effective as real data to a certain extent. |
