| Popis: |
Based on the online transaction data of COSCO group's centralized procurement platform, this paper studies the clustering method of time series type data. The different methods of similarity calculation, different clustering methods with different K values are analysed, and the best clustering method suitable for centralized purchasing data is determined. The company list under the corresponding cluster is obtained. The time series motif discovery algorithm is used to model the centroid of each cluster. Through ARIMA method, we also made 12 periods of prediction for the centroid of each category. This paper constructs a matrix of "Customer Lifecycle Theory - Five Elements of Marketing ", and puts forward corresponding marketing suggestions for customers at different life cycle stages. |
