Feasibility Study of Social Media for Public Health Behaviour Changes

Autor:	Ajao, Oluwaseun, Jurek, Anna, Gough, Aisling, Hunter, Ruth, Barrett, Eimear, McKeown, Gary, Hong, Jun, Kee, Frank
Rok vydání:	2017
Předmět:	Computer Science - Computers and Society H.3.3 J.3 J.4
Druh dokumentu:	Working Paper
Popis:	Social networking sites such as Twitter and Facebook have been shown to function as effective social sensors that can "feel the pulse" of a community. The aim of the current study is to test the feasibility of designing, implementing and evaluating a bespoke social media-enabled intervention that can be effective for sharing and changing knowledge, attitudes and behaviours in meaningful ways to promote public health, specifically with regards to prevention of skin cancer. We present the design and implementation details of the campaign followed by summary findings and analysis. Comment: Conference Paper presented by Oluwaseun Ajao 7th Int'l Conference on Social Media & Society 2016, Goldsmiths University of London
Databáze:	arXiv
Externí odkaz:	http://arxiv.org/abs/1701.06431 Zobrazit plný text záznamu View this record from Arxiv