Study of Monetization as a Way of Motivating Freemium Service Users

Autor:	Osipov, I. V., Volinsky, A. A., Nikulchev, E., Plokhov, D.
Rok vydání:	2015
Předmět:	Computer Science - Computers and Society
Zdroj:	Contemporary Engineering Sciences, 2015, 8(20):911-918
Druh dokumentu:	Working Paper
DOI:	10.12988/ces2015.57212
Popis:	The paper describes user behavior as a result of introducing monetization in the freemium educational online platform. Monetization resulted in alternative system growth mechanisms causing viral increase in the number of users. System metrics in terms of the $K$-factor was utilized as an indicator of the system user base growth. The weekly $K$-factor doubled as a result of monetization introduction. Comment: 8 pages. arXiv admin note: substantial text overlap with arXiv:1501.04157
Databáze:	arXiv
Externí odkaz:	http://arxiv.org/abs/1509.05025 Zobrazit plný text záznamu View this record from Arxiv