Hierarchical Bass model

Autor: Tashiro, Tohru
Rok vydání: 2013
Předmět:
Zdroj: Journal of Physics: Conference Series 490 012181 (2014)
Druh dokumentu: Working Paper
DOI: 10.1088/1742-6596/490/1/012181
Popis: We propose a new model about diffusion of a product which includes a memory of how many adopters or advertisements a non-adopter met, where (non-)adopters mean people (not) possessing the product. This effect is lacking in the Bass model. As an application, we utilize the model to fit the iPod sales data, and so the better agreement is obtained than the Bass model.
Databáze: arXiv