An approximation algorithm for the link building problem

Autor:	Olsen, Martin, Viglas, Anastasios, Zvedeniouk, Ilia
Rok vydání:	2012
Předmět:	Computer Science - Data Structures and Algorithms Computer Science - Social and Information Networks
Druh dokumentu:	Working Paper
Popis:	In this work we consider the problem of maximizing the PageRank of a given target node in a graph by adding $k$ new links. We consider the case that the new links must point to the given target node (backlinks). Previous work shows that this problem has no fully polynomial time approximation schemes unless $P=NP$. We present a polynomial time algorithm yielding a PageRank value within a constant factor from the optimal. We also consider the naive algorithm where we choose backlinks from nodes with high PageRank values compared to the outdegree and show that the naive algorithm performs much worse on certain graphs compared to the constant factor approximation scheme.
Databáze:	arXiv
Externí odkaz:	http://arxiv.org/abs/1204.1369 Zobrazit plný text záznamu View this record from Arxiv