FROM THE FRAGMENT TO THE COUP CONNOTATION: CASE OF LA CASA DE PAPEL ISTANBUL

Autor:	DARICI, Sefer
Jazyk:	angličtina
Rok vydání:	2019
Předmět:	Social Coup Attempt Gezi Park Istanbul La Casa de Papel Sosyal
Zdroj:	Volume: 6, Issue: 12 351-360 Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
ISSN:	2148-9963
Popis:	La Casa De Papel series of themed Istanbul fragment was a long debate in Turkey. In this study, I research at La Casa De Papel Istanbul Fragment discussions through twitter and news. I also explain the perceptual backgrounds of historical traumatic events that are the source of claims for the fragment. As a result, when designing promotional activities in the global market, traumatic social memory and cultural differences should be taken into consideration. Otherwise, it may create misperceptions on its own consumers and become the focus of discussions. Promotional and marketing activities should investigate the traumatic past of the target audience and not use negative triggering arguments.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=tubitakulakb::b0a53ba1b954f347b3b45bdd50c6e174 https://dergipark.org.tr/tr/pub/asead/issue/51619/669749 Zobrazit plný text záznamu