Entrepreneurship Orientation for Building BusinessPerformance: An Empirical Study Distro Small MediumEnterprises Bandung City

Autor: Limakrisna, Nandan, Sudarso, Andriasan, Daryus, Cecep
Rok vydání: 2015
Předmět:
Zdroj: Volume: 5, Issue: 1 144-149
International Journal of Economics and Financial Issues
ISSN: 2146-4138
Popis: The article aims to examine the influence of entrepreneurial orientation on buyers’ relationship, suppliers’ relationship, and complementary products relationship and the implications on business performance. The research method used was descriptive survey method and explanatory survey with a sample size of 200 respondents, namely entrepreneurs of Bandung City distro. The results (findings) in this research were entrepreneurial orientation, buyers’ relationship, suppliers relationship, and complementary products relationship carried out by the entrepreneurs were quite good and can lead the high business performance of distro entrepreneurs. The entrepreneurial orientation has effect on buyers’ relationship, suppliers’ relationship, and complementary products relationship. Likewise, buyer’s relationship, suppliers’ relationship, and complementary products relationship simultaneously affect on business performance. Complementary products relationship partially more dominant in influencing business performance.
Databáze: OpenAIRE