Autor:	DECEWICZ, Anna
Jazyk:	angličtina
Rok vydání:	2015
Předmět:	Müşteri ömür değeri Müşteri elde tutma oranı Pazarlama stratejileri Markov zinciri
Zdroj:	Volume: 2, Issue: 2 127-142 Anadolu University Journal of Science and Technology B-Theoretical Sciences
ISSN:	2146-0272 2146-0191
Popis:	The paper presents a me hod of calculating customer lifetime value and finding optimal remarketing strategy basing on Markov model with short-term memory of client's activity. Furthermore, sensitivity analysis of optimal strategy is conducted for two ty pes of retention rate functional form defining transitin probabilities
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=tubitakulakb::90fad00a341ae455820708acaa207dc8 https://dergipark.org.tr/tr/pub/aubtdb/issue/3048/42343 Zobrazit plný text záznamu