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The purpose of this paper is to fill the gap in the reputation literature on employee views of organizational reputation by taking employees’ perceptions of workplace diversity climate as the antecedents of perceived organizational reputation, thereby making a perceived organizational reputation profile extraction. 403 respondents participated in the empirical research assessing employees’ perceptions of organizational discrimination, workplace diversity and organizational reputation. To reveal the hidden relationships among the three scales, obtained data was analyzed utilizing cluster analysis. Focusing on assessing the reputation of an organization from employees’ perspective, this study is the first attempt to investigate the effect of employees’ perceptions of workplace diversity climate on their perceptions of organizational reputation. As well as enhancing the theoretical framework to assess the employee views of organizational reputation, this study aims at modelling employee perceptions multi-dimensionally through data mining techniques. It was observed that a positive diversity climate that is directly experienced in the workplace has a pronounced effect on employee’s organizational reputation perceptions. |
