| Popis: |
Every year in Ukraine, the number of innovative ideas and people willing to implement them is growing. According to the country ranking compiled by the Startup Ranking service, in 2021 Ukraine took 38th place in the world by the number of startups with 351 projects. Therefore, our country has a high potential in the development and implementation of startup projects, but domestic entrepreneurs often lack experience and resources for business development. That’s why the effective use of marketing is an extremely important and relevant issue at all stages of project development. Despite the vital role and desire for further understanding of B2B startup marketing, there is a lack of research on the application of its tools and strategies. |
