When More is Less and Less is More: Anchoring Perceived Calories through Visual Complexity

Autor: Festila, Alexandra, Luca, Ruxanadra
Jazyk: angličtina
Rok vydání: 2019
Zdroj: Festila, A & Luca, R 2019, ' When More is Less and Less is More: Anchoring Perceived Calories through Visual Complexity ', Advances in Consumer Research, Atlanta, United States, 17/10/2019-20/10/2019 .
Databáze: OpenAIRE