Propaganda, Discurso e Identidade de Gênero

Autor:	Silva, Luzia Rodrigues da, Lima, Maria Cecília de
Jazyk:	portugalština
Rok vydání:	2010
Předmět:	Gender identities Discourse Advertisement
Zdroj:	Cadernos de Linguagem e Sociedade; v. 9, n. 1 (2008); 98 Papers on Language and Society; v. 9, n. 1 (2008); 98
ISSN:	0104-9712 2179-4790
Popis:	This paper aims at investigating how feminine identities are represented and constituted in advertising discourse (Magalhães, 1995, 2005). The analysis, which adopts the theoretical-methodological principles of Critical Discourse Analysis (Chouliaraki and Fairclough, 1999; Fairclough, 2001) and Systemic-Functional Linguistics (Halliday, 1994), explores actions, feelings, beliefs and values expressed through this discourse, which constitutes social reality and identities.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=portalunbbra::96d2142a9113369e60644da7d3a0aac3 http://periodicos.unb.br/index.php/les/article/view/1251 Zobrazit plný text záznamu