The rise and fall of celebrity promotion of prescription products in direct-to-consumer advertising

Autor:	Michael C, Gerald
Rok vydání:	2010
Předmět:	Drug Industry Pharmaceutical Preparations Advertising Famous Persons Humans History 19th Century Mass Media History 20th Century
Zdroj:	Pharmacy in history. 52(1)
ISSN:	0031-7047
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=pmid________::fe8ddaa59ec38e602392dd7c04a117ef https://pubmed.ncbi.nlm.nih.gov/20973452 Zobrazit plný text záznamu