| Autor: |
Ann E, Potempa, Lauren C, Kelsey, Karol J, Fink, Kathryn E, Pickle, Katie L, Reilly, Margaret B, Young, Julia A, Dilley |
| Rok vydání: |
2022 |
| Předmět: |
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| Zdroj: |
Health promotion practice. 23(1_suppl) |
| ISSN: |
1524-8399 |
| Popis: |
Sugary drink consumption by young children is a public health concern. The State of Alaska, partnering with the Alaska Native Tribal Health Consortium, implemented theParents from the identified disproportionately affected populations participated in formative research. Campaign awareness and engagement questions were added to Alaska's child health surveillance system. Regression models assessed associations between campaign exposure and outcomes.The sample included 476 Alaska mothers of 3-year-old children. Of the 34% who reported seeing the campaign, 21% said they changed drinks served to their child because of the campaign. Campaign awareness, engagement, and reported changes in drinks given to children because of the campaign were greater among Alaska Native mothers than White mothers. Among all mothers, those who said the campaign gave them new information or that they shared the campaign had 7 to 8 times greater odds for reporting changes in behavior than those not engaged with the campaign.Social marketing campaigns that encourage parents to serve healthy drinks to young children may change behavior. Resources should be systematically dedicated to research, implementation, and evaluation focused on specific populations. Partnering with trusted community-serving organizations likely improves outcomes in disproportionately affected populations. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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