Marketing factors affecting physician choice as related to consumers' extent of use and predisposition toward use of physician services

Autor:	T R, Wotruba, R W, Haas, H, Oulhen
Rok vydání:	1986
Předmět:	Adult Male Marketing of Health Services Data Collection Community Participation Middle Aged Patient Acceptance of Health Care Choice Behavior Personal Health Services United States Physicians Humans Female Aged
Zdroj:	Journal of health care marketing. 5(4)
ISSN:	0737-3252
Popis:	This study explores the relationship between predisposition toward, and the extent of actual use of, physician services. Factors in a physician's marketing offering of most importance to consumers in various predisposition and use categories are identified along with their demographic differences, and marketing strategy implications are noted.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=pmid________::ab5ff09a6e6206fd3f13a7cbaf778139 https://pubmed.ncbi.nlm.nih.gov/10275160 Zobrazit plný text záznamu