Autor:	T L, Powers, I F, Trawick
Rok vydání:	1991
Předmět:	Interviews as Topic Male Marketing of Health Services Socioeconomic Factors Evaluation Studies as Topic Health Services for the Aged Health Status Alabama Humans Female Patient Acceptance of Health Care Aged
Zdroj:	Journal of ambulatory care marketing. 5(1)
ISSN:	0886-9723
Popis:	The elderly population represents an increasingly large market for health care services and has typically been seen as a homogeneous market segment. This research indicates that the elderly market is in fact a very heterogeneous market which can be segmented by demographic and behavioral characteristics.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=pmid________::a812b1cb3cee3e851855b8d08c100905 https://pubmed.ncbi.nlm.nih.gov/10122756 Zobrazit plný text záznamu