Personal selling in health care organizations: a status report

Autor:	M R, Bowers, T L, Powers
Rok vydání:	1991
Předmět:	Marketing of Health Services Analysis of Variance Economic Competition Evaluation Studies as Topic Surveys and Questionnaires Ownership Commerce Hospitals Proprietary Hospitals Voluntary Organizational Culture United States
Zdroj:	Journal of health care marketing. 11(3)
ISSN:	0737-3252
Popis:	The authors report the state of the art of personal selling in health care organizations in the United States. The research was conducted through the use of a previously validated sales orientation index, administered to various types of health care organizations. The findings indicate that personal selling is far from being a fully integrated promotional tool in the health care industry. Differences in the sales orientation of health care organizations are found to be related to environmental and organizational factors.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=pmid________::781a100f787d725d67d0c48cda5d231e https://pubmed.ncbi.nlm.nih.gov/10116315 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
Nepřihlášeným uživatelům se plný text nezobrazuje	K zobrazení výsledku je třeba se přihlásit.