| Autor: |
F, Rivera Casares, M J, Richart Rufino, J, Navas Cutanda, E, Rodríguez Górriz, C, Gómez Moruno, B, Gómez García |
| Rok vydání: |
2005 |
| Předmět: |
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| Zdroj: |
Aten Primaria |
| ISSN: |
0212-6567 |
| Popis: |
OBJECTIVE: To check whether the information in the written publicity that the pharmaceutical industry gives to familydoctors really is based on the scientific studies that support it. DESIGN: Cross-sectional study. SETTING: Health centre on the outskirts of a big city. PARTICIPANTS: Over a year, all the scientific studies that laboratory reps gave family doctors along with the advertising for medicines were collected. A total of 63 paired studies and advertising pieces were obtained. MAIN MEASUREMENTS: 1-3 advertising messageswith each supporting study were selected and reviewed in a structured fashion. Then whether or not the messages selected were based on the study was appraised. RESULTS: 44.5% of the advertising messages were not based on the accompanying study; 29.9% clearly were based on the study; and in the rest there was a half-and-half relationship. There was a significant relationship between the evaluation of the advertising messages and the kind of study, masking and the kind of result variable. CONCLUSIONS: A high proportion of advertising messages are not based on the study that is reputed to support them. A critique of these studies has to be undertaken before the advertising messages can be looked at. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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