| Popis: |
This article examines viewer preference for 2 TV stations in Nigeria, ABS/TV and NTA, with the aim of determining the more preferred of the 2, determining their program ratings, determining the viewers' assessment of the TV stations on selected attributes, and finding out the influence of their presenters on program preference. The study utilized the field study and library review methods and tested 4 hypotheses. A sample of 500 viewers were studied; however, response rate was 63.6%. The study revealed that ABS/TV was the more preferred station and that it was evaluated positively by viewers on clarity and quality of presenters while NTA was positively evaluated only on the attribute of less breakdown. Entertainment programs were rated 1st, followed by informative programs. ABS/TV came in 1st for entertainment programs while NTA came 1st in informative programs. A number of recommendations were made for the 2 TV stations based on the above findings. Some guidelines were also offered for advertisers and program sponsors. |
