Exploring the Potential of Pondok Institutions as an Islamic Spiritual Tourism Product- The Case of Malaysia

Autor: Yusof, Mohd Fadil Mohd, Simpong, Derweanna Bah
Jazyk: angličtina
Rok vydání: 2021
Předmět:
Zdroj: The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries
Popis: The purpose of this paper is to explore the potentials of developing Pondok Institutions as an Islamic tourism product. Due to Islamic tourism growth, there is a need to diversify Islamic tourism products to cater to Muslim spiritual tourists' niche market. In order to explore various attributes of Pondok institutions, a series of in-depth interviews with the Pondok operators throughout the country was conducted. The interviews were transcribed and coded into different themes. The research findings revealed four main themes describing Pondok institutions' potentials as an Islamic spiritual tourism product. These were grouped under distinct themes: tranquility of the Pondok environment, curricula and facilities and services. Based on the Pondok attributes identified in this paper, future studies might focus on the pondok visitors' characteristics using quantitative study. Exploring the impact of Covid-19 pandemic on the Pondok operations might also be conducted.
Databáze: OpenAIRE